Research

Original research
on AI search.

These are AI Search Leaders' own studies. We run them ourselves, on live sites and real tasks, and publish the method beside the results so you can judge them for yourself.

Studies in progress say so: their results are partial, and they change as rounds finish.

Studies

1 study

In progressRound 1 · Updated 4 November 2026
Task gain
Twenty assistants tried to book the same flight. 23 of 56 runs reached a payment screen.
Citations measure whether an assistant talks about a brand. Task gain measures whether it can complete a real task on a live site, how often a human had to step in, and which brand ended up with the transaction.
By Jeremy Cabral (lead author) and Tom Critchlow
Read the summary

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Studies

Twenty assistants tried to book the same flight. 23 of 56 runs reached a payment screen.

Don't getleft behind.

Don't get
left behind.