About the Lab

The AI Search Lab is a private community for senior SEO professionals, agency owners, and in-house leads. We navigate the shift from traditional search engine optimization to AI-driven visibility.

The Shift

Search is undergoing its biggest transformation in 20 years. The move from “ten blue links” to AI Overviews, Chat-based search, and vertical AI agents requires a completely new playbook.

Our Philosophy

We believe in high-signal, low-noise intelligence.

• Observation: We monitor the SERPs daily for volatility and new patterns.
• Experimentation: We test hypotheses in a controlled environment.
• Collaboration: We share findings openly within the membership.

The Team

Tom Critchlow - Strategy Lead. Strategic consultant for Google, NYT, and startups. Jeremy Cabral - Operations Lead. Founder of Finder.com.

Contact

For beta inquiries: [email protected]