WE SELL CLARITY
& CAPABILITY
The industry is going through the most dramatic change we've ever seen. Every single search professional needs to adapt or get left behind. We built AI Search Leaders because we saw a massive gap: There was no reliable place for senior practitioners to learn without getting pitched.
Every vendor has software to push. Every “GEO expert” has a proprietary framework to sell. We have zero vendor agenda. We are a paid, private peer network where you get honest, vendor-free signal you can actually trust.
In a world with no stable maps, your only real advantage is velocity of learning. That's what this community is—a laboratory for the new reality of AI Search.
JEREMY CABRAL & TOM CRITCHLOW
Decades of experience and deep expertise in search, with a love for the industry and a passion for helping people succeed.

Jeremy Cabral
Co-founder and former COO of Finder, Australia's largest affiliate. Jeremy scaled Finder to over 400 employees and >$100m in revenue. He's coached 100s of founders and executives on search transformations, scaled content operations and digital strategy.
LinkedIn
Tom Critchlow
Founder of the SEO MBA, search pioneer and industry thought leader. Tom has consulted on search for the world's biggest brands including Google, The New York Times, Atlassian and more. He's helped over 1,000 SEO professionals improve their careers.
LinkedIn