BECOME AN
AI SEARCH
LEADER
The industry is going through the most dramatic change we've ever seen. Every single search professional needs to adapt or get left behind.
We are a paid, private peer network. We don't sell services or software. We sell clarity and capability.
AI SEARCH IS A REVOLUTION
& AN OPPORTUNITY
For two decades, we optimized for Ten Blue Links. We built links, we targeted keywords, and we measured traffic. It was a predictable game with stable rules.
AI Search radically redefines consumer behavior, customer acquisition and the information economy. Whether you're an ecommerce brand looking to understand agentic commerce, a media company figuring out bot crawling economics or a B2B saas company figuring out the new rules of demand — it's a radical new ecosystem and the rules are still being written.
Questions every business is trying to answer:
- ?How is consumer demand changing?
- ?How do we measure success?
- ?What is our visibility in the new world?
- ?How do we allocate resources? What do we stop/start/shift because of AI?
- ?How are ways of working changing? How should our teams be structured now?
Questions every professional is trying to answer:
- ?What skills do I need to learn?
- ?How do I build and deploy agents to scale my impact?
- ?How do I build reporting and success?
- ?How do I understand what's changing?
- ?How do I keep up?
In a world with no stable maps, your only real advantage is VELOCITY_OF_LEARNING. That's what we're building — the lab for this new reality.
We're not selling you fake “GEO strategies” — because we don't sell software or services.
Every AI Search vendor has an angle. They want you to buy their tool, their audit, their optimization platform. We have zero vendor agenda. No software to upsell. No services to pitch. Just a community of practitioners sharing what's actually working — and what isn't — so you can make smarter decisions faster.
THE PROBLEMS WE SOLVE
Who Can You Trust?
“Is this real or just another vendor pitch?”
The AI Search space is flooded with “GEO experts” selling unproven tactics. Every vendor has software to push. You need a source with zero hidden agenda.
Honest, vendor-free signal you can actually trust.
- ›No vendor agenda: We don't sell software or services — just clarity
- ›Expert-curated content: Bi-weekly deep dives on what's actually working
- ›Real practitioners: Learn from people doing the work, not selling the dream
You Have a New Job Now
“How do I not get left behind?”
Every professional — marketers, operators, strategists — needs to reskill in new tools, workflows, data and tactics. The playbook changed overnight.
Actionable training you can put to work immediately.
- ›How to get started with vibe coding
- ›Master prompt engineering for AI Search
- ›Complete guide to prompt tracking & measurement
- ›Workflow training on AI tools like AirOps
World Class Peer Group
“Who else is figuring this out?”
You can't learn this alone. The best insights come from being in a room with people solving the same hard problems at the same level you are.
A curated community of senior practitioners.
- ›Private Circle community for real-time discussion and shared learnings
- ›Live office hours with founders and fellow members
- ›Strategy & proposal deck reviews — personalized feedback on your work
WHAT YOU GET
A membership designed around the three things that actually accelerate your career: expert knowledge, actionable training, and the right peers.
Bi-Weekly Expert Video Sessions
The Heart of the Membership
Every two weeks, we bring in a world-class practitioner for a deep-dive video session on the topics that matter most right now — LLMO, AI workflows, vibe coding, measurement, and the tactics that are actually working. No fluff. No vendor pitches. Just real insight from real practitioners, followed by live Q&A.
Mike King
Founder & CEO, iPullRank
Aleyda Solis
Founder, Orainti & SEOFOMO
Lily Ray
Founder, Algorythmic
Kevin Indig
Growth Advisor
// Expert lineup announced regularly. Sessions are recorded for members who can't attend live.
Live Office Hours
Bring your specific challenges to live strategy calls with the founders and fellow members. Get direct feedback. Chatham House Rules — what happens in the lab stays in the lab.
The Peer Network
The highest quality peer group in AI search. Senior in-house leads, agency owners, and operators sharing real results, failing fast, and exploring new strategies together. Private Circle community.
The Brave Search API is critical LLM infrastructure...
I thought this article was great. Some key points:
- The Brave Search api appears to power a variety of LLM search experiences, Anthropic included
- Brave has a “Web Discovery Project” - that uses anonymous browsing data
- Brave has a “GRAIL Ranking Engine” - To rank web sources for AI, Brave uses an internal system called GRAIL, which relies on a machine-learning model combining 22 different signals. Key metrics include “GTE embeddings”...
https://think.resoneo.com/brave/
Claude Code Walkthrough & SEO Skills Package
Hey everyone, I just uploaded the recording of our latest session!
In this video, I walk through how to use Claude Code to automate bulk internal linking audits and generate taxonomy structures from scratch.
Reporting on AI Search performance to C-Suite
I've been fielding a lot of questions about how we communicate loss of organic traffic to executives when branded queries shift to zero-click AI overviews.
Are folks here building new unified reporting dashboards? How are you framing the narrative so the C-Suite doesn't panic?
“We lost 15% traffic but leads are steady” isn't flying anymore for our SaaS clients...
YOUR FIRST 30 DAYS
From day one, you'll be plugged into a community of practitioners and resources designed to get you moving fast.
Join & Introduce Yourself
Post in the welcome channel. Tell us who you are, what you're working on, and what you want to get out of the community.
Attend Your First Expert Session
Drop into a bi-weekly expert video session. Ask questions live, or watch the recording at your own pace.
Get Peer Feedback
Bring a real problem or question to office hours or the community. Get direct, honest feedback from people who've been there.
Build Something New
Use our templates and session learnings to create one new workflow, deliverable, or deck for your clients or team.
DON'T GET
LEFT BEHIND
Become a leader in the world of AI-search. Become smarter, faster and more employable.
Founding Member
Limited spots · Lock in your rate
Founding rate locked for first 6 months. Standard price $149/mo after.
- ✓Bi-weekly expert video sessions
- ✓Live office hours with founders
- ✓Private Circle peer community
- ✓Strategy & proposal deck reviews
- ✓30-day money-back guarantee
// Secure checkout powered by Stripe.
JEREMY CABRAL & TOM CRITCHLOW
Decades of experience and deep expertise in search, with a love for the industry and a passion for helping people succeed.
Jeremy Cabral
Co-founder and former COO of Finder, Australia's largest affiliate. Jeremy scaled Finder to over 400 employees and >$100m in revenue. He's coached 100s of founders and executives on search transformations, scaled content operations and digital strategy.
LinkedIn
Tom Critchlow
Founder of the SEO MBA, search pioneer and industry thought leader. Tom has consulted on search for the world's biggest brands including Google, The New York Times, Atlassian and more. He's helped over 1,000 SEO professionals improve their careers.
LinkedInQUESTIONS & ANSWERS
AI Search Leaders is for SEO professionals, executives, product managers, search marketers, agency owners, and in-house leads who want to stay ahead of the shift to AI-powered search. Whether you're an individual contributor or leading a team, if search is part of your job, this is for you.
You get full access to everything: bi-weekly expert video sessions, live office hours, private Circle peer community, strategy and proposal deck reviews, and direct access to the founders.
As much or as little as you want. The bi-weekly expert sessions are ~45 minutes, office hours are optional drop-ins, and the community is async. Most members spend 1-2 hours per week engaging with content and peers.
Yes. The founding member rate of $50/month is locked in for 6 months. After that, you can continue at the standard rate of $149/month or cancel anytime with no commitment.
We don't offer a free trial, but we do offer a 30-day money-back guarantee. If you join and it's not for you, email us within 30 days for a full refund, no questions asked.
Most communities are noisy, vendor-driven, or focused on traditional SEO. AI Search Leaders is specifically built for the AI-search shift — with expert training on new skills (vibe coding, LLMO, prompt engineering), and a curated peer group of senior practitioners. We're practitioners, not pundits.
// Still have questions? tom@searchleaders.ai
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