BECOME AN
AI
SEARCH LEADER
Join the exclusive community, become fluent in the future of search.
Don't get left behind.
THE OLD PLAYBOOK
IS BROKEN.
For 20 years, we optimized for spiders. We chased 10 blue links. We reverse-engineered PageRank.
That era is over.
Search is effectively becoming a conversation. The new gatekeepers are not indexers, but inference_models.
To survive, we must shift from "Search Engine Optimization" to Answer Engine Optimization. This requires a new set of primitives: Context, Authority, and Volatility monitoring.
There is no map for this territory yet.
We are building it.
A MEMBERSHIP FOR THE FUTURE OF SEARCH
Strategic Upskilling
Continuous education modules on LLMO, GEO, and AI-driven workflows.
- > Live Workshops
- > Guest Lectures
- > Certification (Pending)
Bespoke Intelligence
Access to proprietary research and datasets monitoring AI Overviews volatility.
- > Quarterly Reports
- > Measurement Playbooks
- > Volatility Trackers
The Lab
A private, high-signal peer group. Safe space for in-house leads and agency owners.
- > Zero Pitching
- > Office Hours
- > Peer Network
MEMBERSHIP_ASSETS
The LLMO Curriculum
Comprehensive video modules on Large Language Model Optimization.
Volatility Datasets
Weekly data drops tracking AI Overviews across 12 verticals.
Bi-Weekly Strategy
Live "Office Hours" with Tom & Jeremy to unblock challenges.
Private Slack
Direct access to 50+ senior in-house leads and agency owners.
SOP Library
Copy-paste workflows for AI content production and auditing.
Prompt Vault
Tested and version-controlled prompts for analysis.
Masterclasses
Monthly deep-dives from guest experts in AI and Search.
Agency Sales Deck
White-label slides to help you sell AI services.
WHAT_TO_EXPECT
We don't just dump you in a Slack channel. We have a structured onboarding process to ensure you get value from Day 1.
Immediate Access
You'll get an invite to the private Slack and the Learning Portal. Introduce yourself in #introductions and get your first "High Signal" welcome pack.
The "State of AI Search" Audit
In your first week, you'll receive our proprietary audit template. Run it on your brand (or your client's) to establish a baseline for AI visibility.
Founder Onboarding Call
Join a small-group call with Tom & Jeremy. We'll review your audit results and help you prioritize your roadmap for the next 90 days.
First Lab Session
Attend your first bi-weekly strategy call. Bring a specific challenge, get feedback from the room. No recording, Chatham House Rules.
SYSTEM_ARCHITECTS
The humans in the loop.
Tom Critchlow
Strategic consultant for Google, NYT, and startups. Building the bridge between SEO and AI strategy.
Jeremy Cabral
Founder of Finder.com (exit). Scaling operations and community infrastructure for the next generation of search.
ROI_CALCULATION
We are cheaper than one hour of a consultant's time, but give you a year of strategic advantage.
Founding Member
For in-house leads & solo consultants.
- ✓ LLMO Academy access (Video Modules)
- ✓ Bi-Weekly Strategy "Office Hours"
- ✓ Weekly Data Drops (Volatility Tracking)
- ✓ Prompt Vault (Classified Library)
- ✓ Private Slack (Strictly no sales)
- + BONUS: 1-on-1 Onboarding Call
Agency Partner
For agencies wanting an AI edge.
- ✓ Everything in Founding Member
- ✓ Multi-seat licenses for your team
- ✓ White-label strategy decks
- ✓ "Train the Trainer" workshops
- ✓ Dedicated private channel
SYSTEM_FAQ
Queries resolved.
/// Is this for beginners?
No. This is a high-level environment for senior SEOs, Heads of Growth, and Agency Owners. We assume you strictly know SEO; we teach you the AI delta.
/// What is the time commitment?
We optimize for "High Signal, Low Latency". You can get value in 1 hour/week via the data drops and office hours. The curriculum is self-paced.
/// Can I expense this?
Absolutely. Most members expense this as "Professional Development" or "Training". We provide compliant invoices for reimbursement.
/// What if I'm not satisfied?
We maintain a 14-day "No Questions Asked" refund protocol. If the signal isn't right for you, we process the reversal immediately.
/// Is it just a Slack channel?
Negative. Slack is the communication layer. The core value is the Proprietary Data (volatility tracking), the LLMO Curriculum (video modules), and the SOP Library.